Aspire is a Spinal Cord Injury charity and every year hold a swimming event called The Aspire Channel Swim. The event is based on swimming the length of the Channel (22 miles) in your local pool. The main challenge was to appeal to a broad demographic - we needed to engage adults and children across all ethnic groups. Previous campaigns struggled with this, as it was difficult to get a broad demographic in one image.
Following a successful three-way pitch, the adams team was briefed in to roll out a brand new campaign that encompassed all aspects of marketing with the aim of attracting even more swimmers than before.