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Overview

Aspire is a Spinal Cord Injury charity and every year hold a swimming event called The Aspire Channel Swim. The event is based on swimming the length of the Channel (22 miles) in your local pool. The main challenge was to appeal to a broad demographic - we needed to engage adults and children across all ethnic groups. Previous campaigns struggled with this, as it was difficult to get a broad demographic in one image.

The pitch

Following a successful three-way pitch, the adams team was briefed in to roll out a brand new campaign that encompassed all aspects of marketing with the aim of attracting even more swimmers than before.

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The idea

Our idea was to create an illustration highlighting the challenge but not involving people. We came up with an image that would show the Channel, mixed with a swimming pool in a fun and engaging way.

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The responsive site


Our team built this fully responsive site for The Aspire Channel Swim as we know more people than ever are viewing content on mobile devices. The site is now much more engaging with swimmers and has generated more people than ever to sign up to the challenge.

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Results

The 2014 Aspire Channel Swim multi-channel campaign come to a close and the results are phenomenal. With our help, the campaign has brought in a 34% increase in people taking part in the event compared to the previous year. The charity has also seen a fundraising increase of over 64%; a total of £425,000 raised to date.

2014 compared to 2013

34% increase in people taking part in the event.

64% increase raised for the charity. A total of £425,000 has been raised to date.

Users up: 36.43%
Sessions up: 33.3%
Pageviews: up 34.99% Avg
Session duration: up 14.89%
Bounce rate: down 10.75%

PR stats

117 pieces of coverage across all media.

Advertising value equivalent of £99,000 – a ten-fold ROI.

To see how adams can help get your campaign noticed, get in touch with our creative experts and see how we can take your brand out of the shadows.

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