Autogrill Group is the world’s largest provider of food and drink services for travellers. They are recognised as the industry leader in creating innovative dining and shopping locations at airports and on motorways worldwide. Its partners include Burger King, Starbucks and Leon Restaurants.
The adams team was briefed in to roll out a brand new campaign for Autogrill Eurotunnel that encompassed online, print and PR with the aim of increasing more activity and engagement with travellers in their Folkestone and Calais terminals.
Our idea was based around the customer’s experience, targeting them at every point of their journey from the initial booking to the actual trip. To engage with the travellers pre-travel, we created a host of online marketing collateral to encourage them to eat and drink at the terminals when passing through. This included: graphics on the main Eurotunnel homepage and retail pages, blog, social media channels and email broadcasts.
What will you choose?
To engage the traveller at the terminal we created a campaign around the thought of choice. This creative showed people deciding what to choose from the brands at the terminal. The campaign educated the traveller on what was on offer and also encouraged purchases with tempting food photography. The campaign included outdoor banners, signage, leaflets and table talkers.
The campaign is currently running and the response to the campaign so far has been very positive. With another two months to run we should see growth in food and beverage purchases and a better understanding by the customer on what is on offer.
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