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Overview

The Kings Ferry Group is part of National Express Group and operates coach travel services across the UK and further afield. Core services include commuter services to London, VIP services for public figures and coach services based around specific events, festivals and attractions.

Aims

  • To increase the company's non-branded visibility over the UK's principle search engines (Google, Yahoo! and Bing)
  • Attract more new users to www.thekingsferry.co.uk via organic search
  • Increase the number of enquiries coming via the website

What we did

Following on from our usual research and construction of a relevant keyword list, we worked closely with the web development team to ensure all supporting file types were conducive to high rankings for relevant key phrases, including responsive technology. adams has also been shortlisted in the B2B Awards 2014 for 'Best Website' for our SEO and brand work on this website.

Results

  • Unique visitors

    +35.18%

  • Pageviews

    +70.88%

47% increase in organic traffic to the site
190% increase in non-branded traffic to the site
204% increase in conversions in the site in a year-on-year comparison
  • Ranking increase (over Google, Yahoo! and Bing)
  • Ranked 1st

    18

    +18

  • In Top 3

    18

    +13

  • In Top 10

    31

    +15

"We are delighted with the results of our partnership with adams, most importantly the website update and the SEO optimisation work that has been carried out - which has increased our conversions by over 200%.

Our brand continues to go from strength to strength with the support by our vastly increased online visibility, which has elevated us to one of the biggest players in our industry today. We continue to work alongside adams to increase our enquiries and grow our business."

Sam Adams - Multimedia and Marketing Executive, The Kings Ferry

To see how adams can help get your website noticed, get in touch with our SEO experts.

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