TFS Loans are part of The TFS Group which offers consumers a range of finance products that they are unable to obtain from high street banks. TFS Loans have a unique niche in the “guarantor” (unsecured credit) and “personal” (secured) loan markets.
The primary objective of the website was to position TFS Loans as the number one lender in the guarantor loans market and drive an increase in loan application volumes. The previous website lacked customer engagement. It did not have the essential information needed for those looking for a guarantor loan. Therefore, it was important to guide those involved in the application process (both the borrower and guarantor) in a way that was simple and succinct.