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Overview

TFS Loans are part of The TFS Group which offers consumers a range of finance products that they are unable to obtain from high street banks. TFS Loans have a unique niche in the “guarantor” (unsecured credit) and “personal” (secured) loan markets.

Aims

The primary objective of the website was to position TFS Loans as the number one lender in the guarantor loans market and drive an increase in loan application volumes. The previous website lacked customer engagement. It did not have the essential information needed for those looking for a guarantor loan. Therefore, it was important to guide those involved in the application process (both the borrower and guarantor) in a way that was simple and succinct.

TFS Loans

What we did

Adams started this project with a blank canvas, which gave us the opportunity to re-evaluate the users experience and journey through the website. To increase traffic volumes, the agency undertook a complete optimisation of the website to increase online visibility across the major search engines in the UK. Call to actions across the site were made prominent to aid with conversions (those that visited the site and then made an application for a loan). In addition, information around the guarantor loans product are now easily accessible for those looking to understand the terms and conditions of the loan.

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Results

Following the launch of the new website, TFS loans were able to feature their product on some of the UK's largest comparison websites such as money.co.uk and uSwitch. Approaching affiliate partners to promote their product was much easier. Affiliates are now more confident in being able to sell TFS Loans guarantor loans product due to the improvements in the website. TFS Loans’ online visibility has increased significantly with their 3 key phrases improving in ranking by an average of 53%.

Improve in ranking by 53%

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