Cage Waste – the power of video testimonials
Overview
Without doubt, one of the most powerful forms of marketing is for your customers to testify to camera about why they have used your service or product.
With this in mind, our client, Cage Waste Removal required a compelling video to appear on their website. Ideally, with their customers explaining why they love their service and why they use Cage Waste Removal as their provider, opposed to competitors.
Our Approach
The agency set up a shoot with Cage Waste Removal’s customers to hear first-hand what the benefits are to using their services above others. In this case, the agency carried out interviews with a few of their long-term customers. These were business clients where Cage Waste Removal has ongoing retainers to collect waste on a daily, weekly, or monthly basis.
Once captured, the video footage was edited and branding, graphics, and music were added to create a compelling short video. This was placed on the homepage of Cage Waste Removal’s website. The agency can track the results of this addition, so we can see how many visitors go to their website and click to view the video.
The Result
The client was delighted with the final video and the footage shot not only helped to produce the finished video for their website, but will also provide great footage, edited into short snippets, for their social media activity throughout the year.
