News
B2B Marketing Blog by Mike Adams
Video content is now an essential component of the modern corporate communications mix, but it is vital that this process be led by marketers who understand the company’s brand, marketing strategy and core messages, rather than a technical expert. We all know that...
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Qube Automotive Consultants showcase new system at the NEC
Adams Group supported Qube with their exhibition at the recent Automotive Management Live event at the NEC. This is a leading exhibition in the automotive retail sector and it was Qube’s first time in attendance. The team took the opportunity to demonstrate their new...
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The Kings Ferry’s 50th Anniversary
The Kings Ferry Travel Group, is celebrating 50 years on the road. The Kings Ferry has won more than 40 industry awards over the course of its 50 year history. The company was founded in 1968 by Peter O’Neill, who remained at the helm for nearly 40 years before it...
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THE POWER OF GIFS
What are GIF's and why do we use them? GIF is just a fancy word for an animation of images that have been compressed down into one file. We use them because they essentially look like a video, but take much less file space than a video file would (also known as an...
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Effective marketing to SME’s relies on understanding how they think
Every marketer worth their paycheque knows that understanding your customer is the golden rule of marketing. This is as true in the B2B sector as any other, and particularly vital for companies targeting SMEs and small businesses. Over the last 35 years I’ve sat...
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What’s happening in the Classic Car Market in 2018
Most of our customers; whether dealers, parts suppliers or engineering companies supporting the classic car market, all seemed in rude health at the end of 2017. As we enter 2018, I really can’t see that changing anytime soon. The market is still very active and...
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Kings Ferry win National Award!
At Adams we have a long standing client relationship with The Kings Ferry Group, a part of National Express, so we were all delighted at the Agency to see them win the prestigious UK coach award in 2017 . The Kings Ferry won the gold award for Top large fleet...
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Goodwood Revival 2017: Driving Standards
With lots of our motorsport and classic car dealer customers attending the Goodwood Revival, this was a must attend event for the agency. In saying that, it is a fab historic extravaganza and we would recommend all our customer and friends to attend even if you have...
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