Nicholson McLaren Aviation are Lycoming’s Authorized Service Center covering much of the globes Northern Hemisphere. Adams Group supply Nicholson McLaren Aviation with Marketing services to support all aspects of the company’s activity on and offline. With future expansion and growth in mind, the management team at Nicholson McLaren Aviation asked our CEO, Mike Adams to visit their exhibition stand at the Aero show to meet customers and suppliers and most importantly, meet the Marketing team from Lycoming as they were sharing a stand.
AERO Friedrichshafen in Germany is extremely important to the Aviation industry and is Europe’s largest General Aviation show. It is a ‘must attend and exhibit’ opportunity for both Lycoming and Nicholson McLaren Aviation.
As a first-time attendee, Mike Adams was very impressed with all aspects of the show. Meeting the Lycoming Marketing team from the U.S was a great opportunity as we work together on aspects of the Marketing mix. Lycoming is one of the largest piston engine suppliers globally, so it was extremely inspiring to spend time with them.
Managing Director, John Waghorn confirmed the importance of AERO Friedrichshafen to Nicholson McLaren Aviation. He reported they had a very successful show and their presence at the exhibition increased their website traffic and lead generation substantially during the month of April.
