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Video is arguably one of the most powerful and quickest ways of getting across services, products or campaigns. With so many channels and marketing opportunities available to the marketer today, video should be right up there at the top of your list. It is one of the most powerful tools you have available to deliver successful marketing. Our team gives three compelling reasons why you should use video in your online marketing strategy in 2017.

1. Increases customer conversion

The top reason why you should use video in your content marketing plan is that videos convert more customers. When you place visual content in front of them and show them why they need your offering, you make the buying decision easier. Research shows that over 70% of marketers say video conversion rates outperform other marketing content*; this speaks for itself.

2. Communicates your offering in a powerful way

If you want a client/customer to understand your proposition as quick as possible, have a button on the home page of your website for them to watch a short succinct video. Within the video, feature users explaining why they use your service or product and how happy they are after using it. It is so much more powerful and believably delivered in a testimonial format from someone who is genuinely delighted with your brand. This carries more weight than any other marketing technique.

3. It boosts traffic to your website

First impressions are everything when it comes to people viewing your website. To make them linger, there needs to be something happening on the pages to grab their attention. If not, they will leave your website. By incorporating video, you ensure that people will remain engaged and more importantly, remain on your site. This in turn boosts the likelihood of being on the first page of search engines.

At adams, we have the tools and expertise all in-house to produce an impactful marketing video for your business. From the initial campaign and storyboard to finally ensuring that the content is up and running on your website, we can provide you with a video that will get you outstanding results so make sure to have room in your 2017 marketing allowance for video.

When you’re ready for your close-up, our team of experts are here to help. Get in touch by emailing hello@adams.uk.com or call on 01622 687 729.

*Vidyard http://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/

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