It’s now more important than ever that your business has a responsive website. Since 21st April, if your website is not mobile-friendly then your ranking in Google’s mobile search results may have been penalised by their latest algorithm. This announcement is one that cannot be ignored. The reality is that not optimising your website for mobile devices will affect your success as a business in the long term. In addition, the following factors are likely to happen:
1. You will lose a significant source of traffic
The modern user is increasingly browsing the Internet on smart phones and tablets. In fact, Google has confirmed in May that more searches are taking place on mobile devices than on computers; a prediction they announced last year but is now a reality. Since their algorithm went live, there has been a 21% decrease in non mobile-friendly URL’s on the first 3 pages of search results. This trend is set to continue over the coming months.* If your site isn’t mobile-optimised it’s likely that it will not show up on the first page of search results, if not now then at some point in the near future.
2. Your brand’s perception will be damaged
Having a responsive website is crucial for building your brand and engaging with your customer’s. Visitors using mobile devices on a non-friendly mobile website will on average spend less time visiting the site, will be less likely to perform any desirable actions (such as making a purchase or calling a phone number) and will quickly return to their search engine results to try out another website.
3. It affects your lead conversion rate and bounce rate
Websites that are only optimised for desktops do not convert well when viewed on a mobile device. Links, calls-to-action, and text are difficult to read which causes a negative user experience. If you optimise your website to be mobile-friendly, your user’s experience will be positive and will in-turn increase your leads and sales. An example that we have seen recently is with our client The Heritage Window Company. In one week since launching their new website, they had 84% more leads and saw a 69% decrease in bounce rate (which means customer’s were having a better experience).
Help is at hand
If you are having any doubts whether your site meets Google’s latest algorithm requirements contact adams today by emailing firstname.lastname@example.org