Hofmann’s of Henley have been serving the community in Henley-on-Thames since the 1940s. Their primary purpose is to care for their customers and their cars with unrivalled technical ability and exquisite customer service.
With a Toyota main dealer franchise status and in-house expertise for prestigious sports car marques, Hofmann’s have all the latest equipment, knowledge and ability to maintain a vast array of cars from many different brands.
Adams have enjoyed a long standing relationship with Hofmann’s, and have provided their website for many years. As Hofmann’s has evolved over the years – they do not just sell cars, they also service vehicles and provide quality restoration and other automotive services – the primary objective of this project was to produce a new website that improved User Experience and met current business objectives.
What we did
We built a completely new website that focussed on improved user experience with efficient navigation through key channels to better direct visitors to the services that they required – whether it be an MOT or to buy a prestigious brand sports car.
Adams collaborated with Hofmann’s to not only showcase the expertise of the team, but also to personalise the website visitors experience by including the team members who the client may work with for each key service and marque.
The online car showroom has the ability to refine search results by marque and the clearly laid out car details pages make for a very good presentation of the vehicles for sale.
We also improved the backend functionality to make it more efficient for the staff admin process for adding or updating vehicles in order to reduce the amount of time the Sales Team spent updating content on the site.
Additionally, Adams have been able to dramatically improve the SEO performance of the website and implement current best practice web development processes.
The website features a bespoke car sales management, user friendly visual content editor, ability to use video in hero sections as backgrounds and even includes a live Instagram feed on the homepage.
“Adams have now built two websites for me and I have been very happy with the results for both. They work hard to listen and understand what the business is about to produce a focused and relevant result. My business is all about performance and classic cars so it really helps that they genuinely share that passion and understand the space and the customer.”
improvement in online visibility