A new website & branding for Mass Racing

mass racing script logo design

Mass Racing builds and supports some of the best engines in and around the classic car and modern racing engine sector.


Mass Racing is one of the leading UK engine builders for both classic and racing engines.  With vast experience built over many years.  The company has chosen to specialise in Jaguar, Triumph and Ford engine rebuilds.  With a specialist department that deals with bespoke engine builds for other key brands including Alfa Romeo, Mercedes and other key manufacturer rebuilds including BMW.


The agency was tasked with producing all aspects of refresing the online and offline presence – a logo refresh, new look & feel for adverts and website development.

Adams Group reviewed the user experience and, in context with the business objectives for a renewed online presence, designed & built the website.

This is a prestigious project with a highly regarded company and Adams utilised their skills across all facets of the project to bring about another successful rebrand and website.

What we did

The creative direction of the website needed to clearly demonstrate the key engine building specialisms of Mass Racing.

A new responsive website design & refreshed brand, optimsed SEO, and photoshoot were an integral part of the website development process – and has resulted in bringing this highly visual website to life.

Client Testimonial

“A few months ago we asked Adams to develop a new website as our old one was very out of date & incomplete. The team from Adams ran with the brief and successfully brought into reality our ideas and now we have a fantastic, modern looking website that we are proud of.

I have no hesitation in recommending Adams.”

Peter Darlow, CEO

mass racing engine builders


increase in traffic


Increase in New Users