Adams Group -Swiftune - Classic Mini Specialists Website


Swiftune started building and racing Mini’s in 1965 and have stayed on the front of the grid ever since refining and improving the mark. However their website needed some tweaking to help reflect their passion for the industry and really capture the attention of fellow enthusiasts.


  • To optimise the website for organic search results through keyword research.
  • Increase the engagement of site visitors by connecting with their shared passion for Mini’s.
  • Enhance the customer journey by simplifying the route to purchase.


What we did

To keep Swiftune in pole position we developed a website that helped users to navigate the eCommerce site whilst allowing them to explore the history of the family business and the passion within.

We structured the homepage into clear sections to simplify the user journey depending on if they wished to purchase parts, build a bespoke car or just wanted to read up on all the latest Historic racing news. The inclusion of a video module helps to capture the visitors attention and reinforce the messaging of the brand.

By removing the tired images of the past, we refreshed the gallery and brought the site to life creating excitement and interest.

Swittune Website


Reduction in bounce rate


Increase in page views