Condover Hall is the JCA flagship activity centre. Surrounding the outstanding Elizabethan manor house is a plethora of exciting activities for schools, groups and families to enjoy.
Although a great location, Tui briefed adams to bring the location to life and to create a more exciting experience.
What we did
We started off with a branding exercise to capture the spirit of JCA and the activities available at Condover Hall. We introduced brighter colours and images of children/visitors using the various obstacles on the wayfinding signage. This helped to build excitement of visitors as they arrived and got a glimpse of what they would be able to get involved with along with creating a strong and vibrant identity to be used across various channels.
Our photography captured the excitement of the children as they negotiated the various obstacles making it ideal for collateral and other promotional materials.
Signage looks great and has been well received by everyone!
We have had an increase in positive reviews from visitors, some even saying the kids started getting fidgety as soon as they entered the driveway after seeing the signs!