Adams Creative Group initiated the prestigious annual Le Mans dinner event over five years ago to help raise money for the charity Hope for Tomorrow. Utilising some of the agencies contacts and relationships within the classic car and historic racing sector, and support from the Motorsport industry, we have with some delight watched this event become the biggest fund raising activity now run completely by Hope for Tomorrow – a charity raising money for mobile cancer care units .
Mike Adams, our CEO, said “It’s great to see how the charity have embraced this prestigious event and how important it’s become to the success of the fund raising activity within the charity sector “.
We attended this wonderful dinner last night as a guest of Edge Group. Adams was also there to support an automotive sector client, Qube Automotive Consultancy. Qube had taken a table at the event with their guests including representatives from Toyota ,Kia and Honda. All enjoyed a fabulous evening.
Charity patron, and current head of the FIA, Ross Brawn was interviewed by fellow patron Martin Brundle – both providing a fascinating insight into the top levels of motorsport and what it’s like driving in such a prestigious event. Other celebrity guests on the night included Derek Bell and David Brabham; both of whom have been multiple winners at the 24 hours of Le Mans and are great supporters of Hope for Tomorrow.
Not only were there great guests at the evening, but Ross Brawn also brought along his Formula 1 world championship winning Brawn GP car, which was on display during the drinks reception. All in attendance enjoyed seeing a modern F1 car up close and personal – a rare treat for everyone.
Adams Group and clients Qube, along with their industry guests, enjoyed a fantastic evening in great company, helping charity Hope for Tomorrow to raise important funds for the provision of further mobile cancer care units.