Adams Group -Classic Jaguar Racing Website


Simon Dunford established DUNFORD CLASSIC & SPORTS CARS in 1990. After the sale of the first Jaguar E-Type Low Drag Coupe, built by the company in their spare time, they quickly became a much more specialised operation based entirely on their commitment to the finest quality Jaguar cars.


Adams set out to produce a website for Simon that truly reflected him both personally and professionally. Highlighting his passion for racing historic jaguar cars whilst giving an insight into the services & cars he builds at his Kent workshop.


classic jaguar racing website build

What we did

Our team designed and developed Classic Jaguar Racing’s new website to be user friendly and informative, with a fresh elegant style. By adding key sections we dramatically improved the user’s experience when compared to the old website, which is extremely important in cases such as Simon’s as his website covers such a vast array of information.

Once the agency had separated the information in a clear manner we were then able to focus on conveying all the aspects of his business without the fear of becoming lost on the site. We did this as it was important for Simon and his team.

In addition, we wanted to create another method of uploading personal race results to the website. One that allows you to choose the content that appears. The agency felt the best way to do this was by adding a visual editing system, which Simon can update himself, following his complimentary CMS training.

Finally, the team optimised the site to ensure that everything has smooth functionality.

classic jaguar racing website development


Website Traffic Increase


Increase in Page Views