A new website for Coventry Metalcraft

coventry metalcraft


Coventry Metalcraft has shown consistent and continuous growth which has accelerated during the last two years. Due to careful acquisitions of management, the best skilled craftsmen and strong growth in demand for the company’s core activities, the business is currently in a rapidly accelerating business phase with revenues growing year on year.


Coventry Metalcraft was born out of the separation of ADV Manufacturing in 2018 along with Dynamo Motor Company.

The current roots are in fact traced back to 2011, when the company started at the current facility at Bayton Road.

Delving deeper much of the senior team were working together at Coventry Prototype Panels, which built close to 80 off Spykers, 77 off 1-77 Aston Martins, Zagato Geneva show cars, Evoque Convertible, Armoured Arnages, as well as classic E Types, C Types, Healeys, Alfa Romeos and Coventry Climax Cars.


The agency was tasked with producing all aspects of revamping the online presence – including all the digital collateral, a subtle logo refresh, video production and website development.

Adams Group reviewed the user experience and, in context with the business objectives for a renewed online presence, designed & built the website around the three specialist sectors of Coventry Metalcraft.

The agency worked closely in conjunction with the senior management team. This is an extremely prestigious project with a highly respected company and Adams utilised their skills across all facets of the project to bring about a strong results.

What we did

The creative direction of the website needed to clearly demonstrate the three specialist sectors of Coventry Metalcraft, as well as present the companies rich heritage & remarkable skills in bring ideas to life.

A new responsive website design & refreshed brand, optimsed SEO, phto & video shoots – were an integral part of the website development process in bringing this highly visual website to life.

Client Testimonial

“A few months ago I approached Adams to produce our website from scratch and incorporate some new Ideas we had been developing. The team from Adams took away those thoughts and successfully incorporated them into a slick, professional looking website that CML is proud of.

On occasions, we asked for some changes to the original brief, and these were incorporated with no fuss. Adams consistently reacted to messages in a convenient way, and clarified the progressions and updates in a straightforward manner.

I have no hesitation in recommending Adams.”

Stewart Haynes, CEO

coventry metalcraft


increase in users


Page views in a month since launch