France Break offers a range of luxury camping holidays throughout France to UK travellers. Working closely with the most popular campsites, they are able to give their customers the very best accommodation and holidays France has to offer.
France Break wanted to showcase their range of luxury accommodation and campsites online. It needed to be clear to visitors where these campsites are located and how easily accessible they are to the UK market. France Break also wanted to start allowing their customers to book and make payments online, using the new website as a gateway to their booking portal
What we did
At the beginning of the project, France Break provided the Adams team with an updated logo. However, after reviewing this with the client, it became clear that it was disjointed with the brand’s offering. Thus, a new logo was created as well as a new strapline. The new logo was designed to reflect their French roots as well as the family environment promoted their holidays.
For the website, the agency chose to utilise photography of the accommodation and campsites types through large hero banners and interactive feature boxes throughout the site. A clear user journey was defined with a closing call to action to booking the website. To drive awareness of the brand, the agency executed a targeted PPC campaign with key audiences.