Jollyes Pet Superstore has grown from a single store in 1971 to one of the largest chains of Pet Food Superstores in the UK. Following the refresh of the Maidstone store Adams was asked to provide a photoshoot for use in Jollyes marketing campaigns.
Adams liaised with the shop manager and staff to coordinate a half day shoot, which included the staff and their beloved pets.
What we did
We provided a fun photoshoot with staff and pets to highlight the core values of Jollyes, including the expertise of the staff and their love of pets. as well as providing photography to demonstrate the refresh of the store, new campaign and marketing graphics.
The Jolleys Pet Superstore saw a 25% uplift even during the lackdown period. The photography contributed to the success of the campaign as well as providing assets for other social media and digital marketing activity.