As one of the region’s most innovative Coach operators, Kings Ferry approached Adams Group for suggestions on how to continue to lead the industry
The Kings Ferry wanted to capitalise on its technology experience and develop something new to the industry that would allow them to stand out from the crowd and provide a new experience for their customers
What we did
Adams developed a virtual tour for the VIP, 53-Seater and 66-Seat Executive coaches which allowed visitors to their website to explore each coach.
Users could play a demo that took them down the middle of the coach before panning around to see information points highlighting key onboard features such as kitchen facilities and interactive points.
Users can also “self-drive” and move around the coach and click on info-points which gave more detail about things such as entertainment specifications, kitchen facilities, vehicle specs and much more.
This innovative approach leaves the passive use of still imagery behind and opens up a truly interactive experience.