Transport & Logistics
Adams Group has worked within the logistics industry over several decades acquiring a unique understanding of the challenges and opportunities facing clients as they adapt to an ever-changing world.
Recruitment within the sector has been an ongoing challenge for many of our clients and we have worked with blue chip corporates and family-owned businesses to address this. There has for several years been a shortage of professional drivers both van and at HGV level. If the business is working within the warehousing and logistics space this will no doubt have impacted your company and maybe still does. At Adams Group we have worked to develop both internal and external schemes, however mainly in making compelling video content to attract new drivers and support staff. We have made both video products for apprenticeship and graduate schemes to attract other staff to the logistics industry. In some cases, short extracts of the video are used to support social media campaigns.
We have assisted companies from a marketing perspective to prepare for a potential sale or merger, In terms of positioning, brand and messaging. We clients running fleets of vehicles maximising roadside presence utilising their key assets interns of truck and trailer graphics to get the name out to the potential customers.
Whether the company runs 38-ton vehicles or curtain sliders, vans etc developing great creative for these vehicles is paramount as they provide effective free adverting. The agency has also worked alongside manufacture dealerships assisting with their sales pipeline through, PPC and social media campaigns, to support lead generation and provide leads for the sales teams. Logistics marketing is niche, but we are here to help you tap into the agency expertise.